LinkedIn 짧은 글 버전
IG
X
Threads
Platform | Primary Audience | Best For | Language | What Type of Content Works Best |
LinkedIn | B2B (K-beauty companies, marketing managers, founders) | Customer acquisition, credibility, thought leadership | English + Korean 혼합 (영문 메인) | Insight posts, industry stats, case studies, VOC results, CURI AI 소개 |
Instagram | B2B and B2C (beauty lovers, creators, K-beauty fans) | Panel recruiting + light brand awareness | English (international audience) | Short insights, carousels, aesthetic visuals, simple CTA (“DM to join panel”) |
X (Twitter) | B2B, analysts, beauty trend watchers, journalists | Awareness, hook-style insights, fast engagement | English | Short hooks, stats, insight nuggets, survey links |
Threads | B2C lean but growing B2B | Panel recruiting + casual communication | English | Casual insights, simple questions (“What do you think of barrier care?”), survey links, conversational tone |